Having already delivered over 1.75 billion video views to the world, YouTube is now a hardened veteran of the online social media world. Established as the biggest site of its kind, it is the first port of call when consumers want to see online videos. In a similar way to Facebook promoting itself by allowing you to put a “like” button or a share button on your website (notice them on this page???? feel free to click them ), YouTube has built itself into the number one platform for video by actively promoting the ability to embed video content into your own website while hosting it on the YouTube site. This means that there is a very low entry curve for website owners wanting to have video snippets on their websites and has lead to a landslide of video content.
What this means for you as a business owner is that it is now easier than ever to publish streaming media and with YouTube acting as a social hub, you can also create a following for your uploads, and engage end users in discussions about it. We offer video creation services for our top end SEO packages, but there are many options available to you even if you cant afford to have us make videos for you. Most products now have some kind of video promotional material available, or if not most phones will allow you to make short clips of you demonstrating products or discussing your services, from where you can then upload this to YouTube to engage your audience. Obviously you would like these to be slick, professional and finished pieces of work, but to begin with something is definitely better than nothing.
YouTube users tend to be very involved in the videos they watch, you only have to read a couple of the debates on media channels to see how much controversy and heated debate can be generated by a single video. Turning this to your advantage is relatively easy and allows you the opportunity to demonstrate your industry knowledge within your choice of business area.
The problems come from the fact that there are over 6 million videos on YouTube for your users to choose from so attracting their attention can start to become quite difficult, and this is where our YouTube marketing package comes to have an impact on the way in which you get your videos noticed.
Firstly, any videos that you already have hosted on YouTube can be turned to positive advantage by allowing your competitors and users to publish this content onto their own website. Sure you are adding value to their offering, but in the process you are also reinforcing your brand awareness with existing users and also potentially poaching customers (who may never otherwise have heard of you) from competing websites. And all the while you are doing this passively – it is your competition who are actively promoting your name, your brand and your content.
Turning your videos into a dedicated channel, we can also then start to generate a following for your content, and this YouTube audience are very quick to react when you add new videos, meaning any new films will very quickly generate a buzz and get your new products, services or events off to a great start.
Our YouTube Marketing Strategy
We create and customise your own YouTube channel for you. This gives you your own YouTube URL (e.g. http://www.youtube.com/floseeSEO”) which we can then establish as a profile including your website URL. We will then create a playlist combining the best of your own and other people’s content which is industry or topic specific and helps to add value to your YouTube channel. Once we have signed up and started uploading your video content, we can then begin with your channel customization options. This involves extensively editing the contents and design of your profile – pushing your wbesite and brand identity to the forefront. If you hava large number of relevant videos available, we will choose 9 highlighted videos that will be prominently displayed on your channel profile. We will then assign your channel to be a Guru account – which is for anyone that is an expert in a particular field, from sewing to astro-physics. This type of account allows us to upload a custom logo, create a genre and also allows us to post links to your other websites from your profile pages. We do this because by honing the focus of your channel, we are automatically reducing the competition from other videos, and giving your content the chance to be seen and become effective. Whether your videos get a lot of impressions within a givenweek, or are slow burners which gain views over a number of months, your promotion opportunities will have increased.
Online video has its own rules and in the vast majority of cases, our best chance of getting your content seen is by creating made-for-web video of under 5 minuteswhich will grab your viewers attention. For creating videos for viral marketing, we tend to prefer short, snappy, super-informative videos and how to guides that aren’t found anywhere else. This is the way we create videos that people want to share. Once we have created and/or uploaded your videos we take the time to attach it to the right category and add relevant tags for your video. This is the stage that is most often rushed or overlooked, but it is the stage that will really pay off in the long run for your YouTube marketing and allow you to reap the best possible rewards from your search engine optimisation as well. Where possible, we try to upload into the less popular categories (if they match your content), as by doing so we are able to reduce your competition, and make it more likely that your audience get to see your media. The tags are also very important as this is what powers the “you may also like to view” listings when you are viewing related videos and will drive viewers to your content.
We then create niche specific playlists; putting clips into a niche-targeted context saves your viewers from having to trawl around and find it, builds industry relevancy for you as a channel and drives people to look at your own videos. When creating these playlists we try to find videos that have a limited number of views where possible, as by doing this you are bringing new content to the fore and showing your viewers information they most likely have not seen previously.
In order to get your video seen and your web traffic increased, we know that it isn’t good enough to sit back and simply wait for the viewers to come to your channel. We appreciate that YouTube is a social community at the same time as being a video-sharing siteso we actively reach out to other users and make them aware of your content, your channels, your videos and the discussions around them. Obviously we don’t want to spam users with irrelevant links, so we put in extensive research and find other users with similar tastes and interests. We also use bulletins – these are short messages on your own channel profile, and we also leave messages for other users on their own profile pages.
The Flosee YouTube project
Tapping into the YouTube userbase is a very effective method of promoting your online content and business. By niche-targeting your content and then promoting it with the full range of social features packed into YouTube, we can optimize your chances of success and turn your simple user account into an effective marketing machine.
Unlike the other packages for social marketing, we only offer the YouTube service as part of our all inclusive social media package, priced at £1200 per month which covers LinkedIn marketing, Twitter marketing and Facebook marketing for your business. If you commit to this package for 12 months then we will also setup all of your profiles for free, a saving of over £1000. Please contact us to discuss how we can take your social marketing forwards, including your YouTube marketing plans.