Satellite Sites
You will find, dotted around our website, various references to satellite sites. You may have seen them referred to by many other names, but essentially these are keyword specific mini-sites which are designed purely to add relevant links to your main site coming from a highly targeted keyphrase oriented small website. This type of technique has been prevalent in search engine optimisation for a very long time, but has earnt a bad reputation because of the way in which people have gone about generating satellite sites in the past. Traditionally, they have been very low quality websites with auto-generated or blatantly copied content and have effectively just cluttered up the search results. Because of this, the search engines have become much more strict about what satellite sites they will index and display in the results of any given search query, so the approach has had to be refined to ensure that this technique still carries a measurable benefit for your business.
The Flosee approach to satellite sites
It would be very easy to just churn out an endless procession of low quality run of the mill satellite sites, but at Flosee we always take a different approach to things, and satellite sites are another area where the difference between us and our competition shines out. A Flosee satellite site will have high quality, unique and relevant content which has been written by our in house team with the sole purpose of ranking high on a longtail keyword. Normally populated with 5 or 6 articles of around 500-1000 words a piece, our satellite sites generally rank within the top 10 for a set of closely themed keywords. Within the satellite sites will also be embedded a series of links to your main website, normally using keywords as clickable elements to boost your rankings for those keywords. By re-using this method over and again, and by building links between satellite sites we can build a network of websites which are very closely themed and can genuinely help in your goal of SEO domination.
The SEO effect of satellite sites
To best demonstrate the effect that a well written network of satellite sites, please take a few moments to click the following link which will show you a search of “workshop magnets” in Google UK. You will see in first and second place our client first4magnets. Obviously, these are the best two positions to attain, but what cements this ranking is the fact that in 4th, 5th, 6th and 7th position is another site called workshopmagnets.com which is one of first4magnets satellite sites that we created for them in May 2010. The net effect of this is that the competiting sites for this keyword have been pushed down to 8th place, meaning that a customer searching for this term is much more likely to end up at the main website of our customer. It also means that if a competitor were trying to move into a higher position on this particular keyword, they would have to overhaul the satellite site itself as well as the benefit the links within it to the main site are passing on.
All told, this means that on this particular keyword, it is a fair assesment to say that our client has achieved complete SEO domination. Using statistics on the way in which people visit sites based on their rankings in the search results, a customer searching for workshop magnets would have an 83% chance of ending up at our clients website. Using satellite sites in this way is an incredibly effective way of eliminating your competition from the equation.
