Local search has been big for business over many years, but end users are now much less likely to reach for the Yellow Pages or Thomson Local instead favouring more dynamic and informative online search methods. People looking for a local business will often turn to the search engines to find somebody nearby that can help. Up to 83% of your customers are turning to the Internet to find local business, so it is more vital than ever to ensure your business is found when they search. When was the last time you used a telephone directory?
Maps, Directories and Local SEO
Most business already engage in some form of online advertising – the most common forms being business directories, adwords or search marketing. However, there are still many other things we can do to ensure you reach your local customers and beat the competition. We can assist you to establish a strong local search presence that will ensure your company appears highly when customers search for your products or service. Imagine that a customer is looking for a “personal trainer in Ipswich” and enters this information into a search engine. Having your business listed high in the customer’s search results is absolutely vital for you, and is entirely possible. We have helped many local businesses to achieve high ranking pages, as well as ensuring their map results are listed highly and reviews for their products or services also gain high prominence.
In the digital age, it has never been more important to have your business visible online. Many customers will bypass those companies who do not have a website – if customers can’t find out more about your business online they are more likely to move on to somebody else who does give more information. If you dont already have a website then we can build it for you with our web design services. As soon as your site is ready for launch, or if you already have that website available, it is essential that you now consider your local SEO activities – these break down into three categories:
- Local Searches – these are people who use the normal search results but will search with geographic limiters – i.e. “Personal Trainer in Ipswich” or “SEO Company Ipswich“.
- Map Searches / Mobile Locators – Either customers using mapping services (or the map results within normal search results) or customers using mobile browsers who are looking for nearby locations based on their current GPS position.
- Review / Social Network searches – customers who are looking for local providers from the numerous review sites available or who are using social tools to locate a service or shop
Our local SEO packages
Having us assist with your local SEO you can be sure you are in safe hands. We will set up local search accounts on all the major search engines including Google, Bing and Yahoo and fully manage your campaigns and any other components that will help you to reach the top of the search pages, with full access to premium positioning should your budget and apsirations desire. As with all of our SEO activities, we use tried and tested techniques that involve the use of popular keywords, relevant content and industry leading keyword monitoring to ensure your local SEO continues to work for you.
Our local SEO consultants know how the search engines work and the methods by which your site and company profile can be enhanced so that you appear before your customers above your competitors. If you would like to know more about how we can improve your local SEO results or any other aspect of our service please give us a call today.