Keyword Discovery

When your visitors are looking for what you have to offer, what do they type in to the search engines? When we are completing your SEO project on your behalf, how do we know that the keywords and keyphrases we target will result in more business for you? How do your competitors get less visitors than you but more sales? How many people are searching for products in your industry each month? These are just a few of the many questions that can be answered after you have used our keyword discovery reports. Unlike other SEO companies that may rely solely on automated systems, we use human intelligence in combination with custom coded tools that really go beneath the surface of your competitors, your industry and your own website to find keywords which will generate traffic, sales and help build your business. After our keyword discovery report, we will accurately be able to identify targets in the search engines and forecast what levels of business these will acheive.

Intelligent Keyword Discovery

For example you might own a website selling televisions. We know with relative ease that this keyword is used to search roughly 2,000,000 times per month in the UK alone. However, if we targetted just the keyword television, we would very likely generate visitors to your site who wanted to know the history of the television, who wanted to know what was on the telly tonight or who were looking for the cast of a particular programme. The problem is, this keyword generates HUGE volumes of visitors, but it is not targetted enough to be sure that each of those visitors is looking for the information, products or services which you have. Using keyword discovery, we can generate long lists of keywords and phrases which are relevant to your content and which are much more likely to generate business for you. In this example, we might come across “Sony Bravia Television” – this is searched for around 50,000 times per month in the UK, but a high ranking for this keyword (provided you actually have the product on sale) is massively more likely to lead to a sale as the visitor is already pre-qualified as being interested in the content of your website.

By repeating this process over a large number of keyphrases and in combination with keyword research end competitor analysis we can then generate for you a comprehensive report of which keyphrases are suitable candidates for your SEO campaign and which keywords will provide the quickest return in term of both visitor numbers and sales (or conversions) for the smallest amount of effort or spend on your part. By leveraging these results and applying them to your SEO project we are able to confidently state that Flosee has one of the highest returns of investment of any search engine optimisation company in the UK – we only succeed if your business thrives – so whilst we dont subscribe to the poorly informed “guaranteed SEO” startegy of our competitors, we are very confident in the accuracy of our SEO forecasts, and the keyword discovery element of the process gives us a competitive edge by allowing us to target customers who are at the “buy” stage of their browsing and therefore who are most likely to spend money with you.