Keyword analysis

Keyword analysis is the single most important element of any effective ongoing SEO campaign. In conjunction with keyword discovery (where we uncover which keywords are best suited to your website, industry and marketplace) and competitor analysis (where we look at what SEO activity your competitors are doing, as well as the keywords tehy are targetting) we identify the most effective keywords or search phrases for your website. Keyword analysis involves looking at your target keyphrases and then finding what volumes of traffic they generate, the history of that traffic and what level of competition each keyword has.

Keyword analysis to identify targets

It would be very easy to look at a given keyword, discover that it generates 2 million searches per month and use it as a target. However, we go much more in depth with our keyword analysis. We look at:

• keyword search volume
• keyword competition
• keyword typos
• keyword combinations
• competitor usage of keywords
• any brand/trademark issues relating to a keyword
• Chances of visitor conversion for a given keyword

We have generated our own complex algorithm for determining a score for each given keyword using the data we collect in our keyword analysis process, and this score then shows us what the return on investment is likely to be for you as a client.

Keyword Analysis for your profit

Using this method we can determine (in consultation with you) a list of keywords to target which will generate quick results as well as longer term targets which will allow your business to grow overall. We dont believe in simply measuring our success by your positions, we measure our success by the success we bring to your business so this initial method of keyword analysis allows us to put our SEO forecasts into your business forecasting model. Contact us today to see how our keyword analysis can help your business grow.