Web design is all about making your website beautiful and easy for your human visitors to get around. What many designers forget completely though is that your site needs to be easy for the search engines to get around too – the little programmes that search engines send all over the web called robots need to be able to read your website, navigate between the different pages and understand what your website is about. This is all a big ask, and the mistake that many make is to take it so far that the designs lose their original purpose – to be beautiful and easy for humans to get around.
At flosee, we understand that your beautiful design need not be compromised by also making it elegantly search engine friendly. Our SEO Design service can either take an existing site and modify the underlying code so that the site remains visually identical but structurally much more efficient (with changes such as h1, h2 and h3 tags or meta tag optimisation), or we can design sites completely from the ground up to be eye catching and visually stimulating whilst also being incredibly well suited to the search engine robots. Compromise is something we dont believe in.
Simple SEO Design
A search engine robot is a very basic programme which has one purpose – to go all over the web, gathering content from websites and then to return back to the search engines with a full list of the pages and content that has been found. The easier we can make it for these robots to understand what your site is about, the higher position you will acheive in the search engines. Obviously there are further steps we can take (such as offsite optimisation), but getting the basics right when we are at the SEO design stage will yield massive rewards when your website goes live.
The SEO Design Process
We pride ourselves on knowing all of the technical stuff, which means that when we are constructing your SEO design what we are able to focus on is the visual impact of the web design. All of our designs have a very strong SEO friendly structure in the underlying code, and if you woudl like us to talk you through this then we will be more than happy to do so. However, if (as with most customers) your priority is on the brand identity and visual impact of the site, then you can rest assured that our web designers will be taking care of the SEO design aspect for you.