ALWAYS put Humans first
Don’t be tempted to set your website up purely for the search engines. In fairness, if you do so then you will probably acheive a very high ranking for the vast majority of your keywords. However, getting visitors to your website is only good if you can then convert those visitors into paying customers or enquiries. People are now “internet savvy” and will very quickly recognise junk content and click the dreaded “back button”. Remember that these customers are VERY unlikely to ever come back. You have one chance to grab their attention, and the easiest way of doing this is by ensuring you have relevant content in the middle of a quality web design layout. Putting humans first on your website does not mean ignoring or forgetting the search engines, but it DOES mean ensuring that your website looks appealing and has text which is of interest to the end user.
Putting humans first will put your site first
The search engine robots are getting ever more advanced, and the so called “SEO gurus” who advocate repeating keywords needlessly or setting up gateway pages may get short term gain, but in the long term those websites will either be banned or simply drop through the rankings. These are not long term strategies which will benefit your business, they are “get rich quick” SEO. With each advance in search engine robot behaviour, they are getting ever closer to true human behaviour. Whilst putting humans first on your website today undoubtedly yields high positions (we have been using this approach for over 5 years to ever more success), over time this tactic is only going to increase in its effectiveness.
Humans first – they pay your wages!
As mentioned above, without a visitor converting to a paying customer or at least making an enquiry to your business, their visit is probably pointless in terms of business. By placing customers first you massively improve the chances of converting your visitors, leveraging your search engine rankings in the most efficient way. The litmus test is to ask your friends and family to read your content. If they dont understand what you want them to do when visiting your site, then you need to redraft your content or redesign your site.
If you have asked us to complete your onsite SEO or are an SEO contract client then we will work with you to ensure that your website really does put humans first. If you would like to discuss with us how we can ensure your website has relevant content then please get in touch for a firendly discussion about how we can help. Putting humans first will ensure your website gets ranked first.
