Link Building

If you have looked into SEO at all, then you will have come across the phrase “link building”. On the face of it, this is a very simple task, where you either pay, exchange or place links to your website on other people’s websites. There we go then, thats nicely wrapped up this section. Now you know all about link building, you are good to go……..If only it was that easy!

Good link building, bad link building

The whole point of link building is to encourage search engine robots to find your website. Each and every link coming to your site counts as a “vote of confidence” from the original site on your site. In the same way that you may go to a shop and they might have leaflets on the counter advertising another shop, the idea is that if website A links to website B, then they are implictly recommending site B’s services. However, not all links are equal – if the two sites are on very similar or related subjects and have high relevancy to each other, then the link increases in value. If the originating site is already held in high regard by the search engines, the link increases in value. If the page displaying the link has very few other links on it, the link increases in value. These are all good things and ideally what you would search for. Equally, the opposite is true – a site of no relevance, which is not even on the search engine’s radar and has 100′s of links on each and every page is virtually pointless for you to solicit a link from.

Our link building service

As a core part of our seo contracts, we undertake to start aggressive link building on your behalf. We NEVER use paid links – Google devalues links it knows to be paid for, and generally the cost is not warranted by the return. We also very rarely agree to link exchanges. We want to concentrate any and all link juice generated onto your pages and your website. What we do though is to find relevant, useful websites and pages and place your link on them. By using targetted anchor tags, making relevant content to accompany the links wherever possible and monitoring the performance of each and every link, we can very accurately forecast the effect of our activity, and our SEO reports is available to allow clients to see their sites’ progress.

Speak to us today to find out exactly how our SEO packages can benefit your business, how we can organise your keyword analysis and what our other clients say about the service (some examples are also available in case studies). We believe we have some of the best value, best researched and most effective link building packages available – get in touch to start us working on improving your website today.