You may have heard the term link baiting and wondered what it means. It is actually a very simple concept, although quite difficult to acheive. The idea is that you provide an element of content – whether it be an article, a video, a web tool or a download, that is truly unique and which many people will feel that their own network, audience or friends should know about. This is the link bait, and the link baiting part comes by encouraging the people viewing your content to then act on their impulse and paste a link to your website in order to “share” this with their own audience. This can be achieved ina number of ways, and you will see a few examples of it on this site. If you look above the “link baiting” title above, you will see a row of icons for FaceBook, Twitter and many other social media platforms.
Clicking on any of those links will post a link to this page on your profile within the platform (i.e. click FaceBook and your Facebook page will display a link to this page titled link baiting). We hope you find the content of this site and this specific page helpful, and by giving you an easy way to act on your desire to share this with people who you know that may also find this page useful, we are actively encouraging you to post a link to us.
If you look at the bottom of any of our blog posts you will also see a snippet of html which is a simple copy and paste link for people to put onto their own websites that allows them to easily link to us. This is another example of link baiting – both methods very simple but a method by which we can engage in completely organic link building. This is one of the truly “white hat seo” techniques available as we are not doing anything ourselves to generate inbound links to this site, except (hopefully) providing great content which people will find helpful and informative.
Other Link Baiting Techniques
There are a number of things you can engage in that will persuade people to link to your site. From awards to surveys, controversial opinion to tools, videos to guides to all manner of things. When you are adding to your site, think to yourself – “is this something other people will REALLY want to share” – if it is, then build in an easy way for your users to share it, and they will. Link Baiting can generate a huge volume of links to your website in a very short space of time, and this link juice is the absolute key to search engine optimisation success. We can conduct link building on your behalf, but the numbers of links you can reap from one solid link baiting campaign and strategy, and the quality of those links would be virtually impossible to reach using normal seo techniques.
Our Link Baiting Approach
At Flosee we know the value of good quality SEO, and this technique is an absolute gem. However, because it is by its very nature a completely organic and natural process, it is very hard for us as your search engine optimisation consultants to force it to happen. What we can do is to consult with you, to identify possible link baiting targets and help you to fully exploit their potential. Using social networking can be a great way of triggering this, and of course if you are using one our social media packages then we can bring this to bear to kick start your link baiting campaign.
If you would like to know more about how Flosee can help you start your own link baiting campaign, please contact us to discuss this and your other SEO requirements.